Have you ever wished that your favorite radio station would offer more than just the same old programming? Maybe you wished they offered a show that came on at night when your favorite DJ was off. Or maybe there were only so many hours in the day and not enough time to play all of your favorite songs or have an interesting talk with their guest.
There is no reason why radio stations cannot continue producing terrestrial content but also offer it online as well for those that cannot tune into their favorite FM or AM station at the right time.
If you think about it, terrestrial radio is dying because of streaming services like Pandora and Spotify which allow listeners to create an on-demand playlist instead of listening to whatever songs are being played on a set schedule.
Radio stations should offer alternate programming online as well in order to diversify their brand and provide additional content that might not otherwise be available to broadcast over the airwaves or content that may not have room to fit into the radio schedule.
Terrestrial AM and FM radio stations should offer alternate programming online to diversify their brand and provide additional content that might not otherwise be available to broadcast over the airwaves. Often times, these stations only run commercials or talk show segments during certain hours of the day, but what about other types of shows? Online, stations can play music videos, archived talk shows, or even create their own radio dramas! This will keep listeners engaged and coming back for more. Not to mention, it also provides an additional way for the station to make money through online advertising.
What if there was a music related blog with interviews from up-and-coming bands, or an interview show where listeners could call in to discuss anything they were passionate about? These are some ideas for alternative content that terrestrial AM and FM radio stations could offer - via a new internet streaming channel or a podcast - because it's important to keep listeners entertained! Not to mention, it would give the radio stations a chance to reach new listeners who might not have access to an over-the-air signal. Advertisers will love it as it brings more buyers to the table and you are able to target more audiences.
So what are you waiting for, terrestrial AM and FM radio stations? Offer your listeners some alternate programming online! They'll thank you for it.
How can you start a new internet radio station stream? You can contact RadioBASH.com today for all the details. It is more affordable than you would think.
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