It Is High Time to Broadcast Your FM Radio on the Internet!
It Is High Time to Broadcast Your FM Radio on the Internet!
Whenever radios were talked about in the past, everyone imagined huge transmitters and square-shaped instruments with an antenna and a few knobs. The perceptions have changed a lot, as people can easily tune in through their smartphones.
Did you know that 68% of the U.S. population has tuned in to online radio in 2021 compared to 34% a decade ago?
It should come as no surprise then that broadcasters are also transitioning to hosting on Internet radio. Let us understand the reason behind this transition.
Why the Shift from FM Radio to Online Radio?
Before we answer this question, let us understand how FM radio works in the first place.
FM stands for Frequency Modulation, and FM radios depend on frequencies emitted by transmitters to broadcast to a certain area. In contrast, Internet radio is not dependent on any transmitter but a server that facilitates worldwide broadcasting.
This is the primary reason that broadcasters are turning to online radio — they are now able to reach out to a wider audience. Everyone listening to online radio is their potential audience, regardless of their geographical location. In other words, Internet radio is the best way to share your interesting stories, jokes, opinions, and knowledge with listeners all around the globe.
In addition, the virtual footfall on online radio stations has significantly increased due to the travel limitations imposed because of the global COVID-19 pandemic. Though the rules are more lax now and people are starting to travel again, some are still staying indoors due to safety concerns and putting their dreams to tour the world on the back burner — these people are traveling the world through online radio!
Moreover, Internet radio is free from interference, unlike FM radio — the latter is vulnerable to inclement weather and other geographical characteristics. Online radio stations are not susceptible to such factors and offer a seamless listening experience.
Not to forget, broadcasters have a variety of ways to monetize their content and make money through their online radio station. For instance, you can place relevant advertisements on your radio website and get paid by the sponsors.
How to Set Up an Online Radio
Here are a few quick tips to help you get started and make the FM-to-Internet transition smoother for you. For a detailed guide, be sure to check out our blog, “How to Start an Internet Radio Station From Home: A Step-By-Step Guide.”
Step 1: Plan what your station will be about — whether it will be music or talk-based.
Step 2: Gather your equipment — the “must-haves” include a condenser microphone, headphones with a 3.5mm jack, audio interface, and broadcasting software.
Step 3: Connect to a broadcast server.
Step 4: Go on-air!
As a new online radio broadcaster, you will need high-end broadcasting services for a hassle-free experience — RadioBash has you covered! We are a one-stop-shop for everything that a radio station needs. If you have any questions about our broadcasting services, send us a message via this online form, and we will get back to you as soon as we can.
