Steps to Successful Public Relations for Internet Radio
Steps to Successful Public Relations for Internet Radio
Steps to Successful Public Relations for Internet Radio
The advent of digital media has provided radio broadcasters with abundant options to promote their radio stations. They no more have to run on the streets with flyers or use word of mouth to widen their listener base. However, as much as the digital marketing tactics are helpful, the plentiful options can be overwhelming and confusing.
Moreover, the sheer crowd on the digital platforms can make it challenging to sieve and find specific target listeners who would be interested in your type of radio show. Added to this disadvantage is another discouraging fact that the tech giants are gradually raising the cost of access to the potential audience.
What should you do then? Is there another hidden passage to create an authentic image of your radio station? Fortunately, there is still a ray of hope for you: collaborations/cross-marketing. Let’s see some steps to successfully collaborate with the right organizations that resonate with your listeners.
Step 1: Designing a fair deal
If you want to bring authority to your radio station’s image, you should reach out to organizations or individuals at the heart of the community you wish to address. But before you reach out for collaborations, you should make a fair offer that benefits both you and your partner.
Step 2: Approach potential sponsors
A short-lived partnership can offer no benefit in the long run. Therefore, think of the bigger picture to establish fruitful collaborations. If your station is music-oriented, you can approach small or medium-sized venue owners and provide them with regular broadcast coverage. Theatres, bars, restaurants, and independent shops are some options for non-music stations.
Step 3: Approach VIPs and celebrities
Keep an ear to the ground to catch the news of any VIP visiting your area. If you are lucky enough to get the information early, they might squeeze you into their busy schedules and will happily promote their upcoming event through your radio station.
But if your small broadcast space does not allow inviting guests live on air, then you can broadcast a pre-recorded or VOIP interview.
Step 4: Engage the local community
If you thoroughly know your audience, you will also have an understanding of their likes and dislikes. Using this information, identify the upcoming local events that might be of their interest. Such events have an established sizable audience, and you can access their crowd rather than finding your new listeners from scratch. If you are a music-based station, then these occasions can be great opportunities for you to offer your DJ services.
Though cross-marketing is a great idea, it has its own risks because when you align yourself with another organization, you are giving them a chance to either polish or taint your image. Therefore, while collaborating, only stick to those organizations that hold a good reputation in your community.
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