AI is impacting the world in many ways. It has even penetrated the radio domain as AI-generated audio has become very popular in recent times.
Not so long ago, coming up with polished radio station IDs, intros, and jingles was considered a tough task. It required considerable expertise, time, and budget. But not anymore.
With the advent of AI-powered radio tools, things have changed dramatically. We can now see professional-grade audio elements created with ease. Nowadays, AI audio generation is considered to be a game-changer, especially for smaller stations and podcasts.
With text-to-speech (TTS) technology evolving from its early, robotic iterations to producing natural, expressive, and human-like voices, things have changed dramatically in the radio domain. With advanced capabilities to identify different speech patterns, AI has become good enough to come up with intros, outros, jingles, and other station elements.
If this change wasn’t already a big thing, we can also see a booming AI audio technology market with many platforms rising in fame and popularity. Such has become the ease of use that you can now simply write your piece and select realistic voiceovers to create almost lifelike output. You can even change the mood and style of the messaging to match the branding of the radio station.
Traditional audio production is an expensive endeavor. It often requires multiple steps and people. For instance, you need to hire a voice actor apart from recording, editing, and finally adding sound effects. There is a lot of complexity in the process, and it is very hard to do everything right without spending a good amount of time and money on hiring the right talent and overseeing the process.
With AI audio generation, however, radio stations can create custom IDs and jingles in a few minutes. By making everything automatic and expediting the process, AI tools not only free up valuable time but also enable stations to redirect resources to other content creation needs.
Overall, AI audio tools provide access to a wide range of voices, sound effects, and editing capabilities at a very low cost, especially when we compare it to the cost of hiring professionals.
AI-generated audio comes with a level of customization that hasn’t been seen before.
Radio stations can choose from diverse voice styles. For different scenarios, they can choose between energetic and upbeat to calm and soothing voices. They can even select the best tone that reflects their station’s identity.
Some AI platforms can be used to adjust pacing, pitch, and emotion. This is most suitable for stations seeking a specific brand image. It is now possible for stations to experiment with different combinations to create intros and outros that are engaging and on-brand without any need for a sound engineer.
AI in radio production has come a long way in recent times. Now, we have AI solutions that can enhance the level of personalization to a much greater level, which can greatly improve listener engagement and loyalty.
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